When: February 13, 2026
Where: Los Angeles, CA during All Star Weekend | Wheelhouse Sunset, 8255 Sunset Blvd, West Hollywood
Designed for CMOs, marketing leaders, athletes, and capital partners, this event explores how innovative brands are using sports-centered storytelling to drive cultural relevance and audience growth. In one day, you’ll gain an actionable playbook for tapping into emerging communities and expanding your brand’s reach.
The Business of Sports: Where Culture Meets the Court is an invite-only event for brand-side marketers, athletes, creators, and investors.
Please click HERE to request an invitation. Approved attendees will receive a confirmation email with full event details.
If you are not a brand-side marketer or do not fall into the approved attendee categories, you may still be able to participate as a sponsor. For sponsorship opportunities, please contact
Jeff Fortmann at jeff@trunorthx.com.
Coming to a city near you in 2026!
When: March 2026
Where: New York City
When: May 2026
Where: Chicago
When: September 2026
Where: Los Angeles
More info coming soon!
Coming to a city near you in 2026!
When: April 16, 2026
Where: New York City
When: May 7, 2026
Where: Chicago
When: September 2026
Where: Los Angeles
More info coming soon!
When: July 2026, during the World Cup Finals
Where: New York City
Designed for CMOs, marketing leaders, athletes, and capital partners, this event explores how innovative brands are using sports-centered storytelling to drive cultural relevance and audience growth. In one day, you’ll gain an actionable playbook for tapping into emerging communities and expanding your brand’s reach.
Coming to a city near you in 2026!
When: May 2026
Where: New York City
When: October 2026
Where: Los Angeles
More info coming soon!
September 2025
October 2025
Don't miss the next TruNorth Experience...
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